PICTURED FUTURES: CONNECTING CONTENT, TECH & POLICY IN AUDIOVISUAL EUROPE
27-28 November 2017, Tallinn, Estonia Day 1: Monday, 27 November
9.00- 9.30 MORNING COFFEE & DELEGATE ARRIVAL
9.30- 9.40 OPENING KEYNOTE
Indrek Saar, Minister of Culture of the Republic of Estonia
9.40 - 10.00 KEYNOTE: EXPONENTIAL GROWTH - IMPACT ON SOCIETY, BUSINESS, CULTURE
The infamous Moore's law stated that in every 24 months the computing power of a semiconductor will double whereas the price will decrease by half. Originally aimed to describe the changes in the computing market, Moore's law has been increasingly used to describe the dramatic impact of technology’s exponential growth on our businesses, culture and society, and the ever-accelerating speed of these changes. Exponential growth has been especially visible in the case of audiovisual and media industries where new, technology driven products, services and companies have disrupted in less than a decade an industry that has operated on standard principles for almost a century.
The opening keynote will present a short overview on the impact of technology and exponential growth to society, business and culture, especially focusing on changes in the audiovisual and media industry.
Barak Berkowitz, Director of Operations and Strategy, MIT Media Lab
10.00 - 11.00 SESSION 1: NEW BUSINESS MODELS & ALGORITHMIC MEDIA
One of the key topics in the audiovisual industry business and policymaking circles over the past years has been the crisis of the traditional business model which is facing its limitations due to the changing audience behaviour and models of content financing, production and distribution. Yet, despite the looming metaphor of crisis, companies, both small and large, have challenged the industry trends and come out as the new industry leaders. Much of it has to do with utilizing technology and algorithms to understand how to get closer to audiences and deliver engaging content at the right time, right place and to the right viewer.
The first session will look how changes in the operating models of businesses are addressed across the regional and global players in the audiovisual industry.
- How will new technologies change operating business models?
- How will algorithmic media influence audience development, film culture, consumption of media?
- What is the impact of changing habits on the revenue streams?
- How to find trends from large data sets and yet, personified approaches?
Confirmed speakers include: Matthjis Wouter Knol, Director of European Film Market; Efe Cakarel, Founder and CEO of MUBI; Eric Stein, Founder of Impact Global Media; Amber Price, Assurance Senior Manager at PwC on secondment in Finland Moderated by Kristen Davis, CEO@CinqC
11.00 - 11.20 COFFEE BREAK
11.20 - 11.40 POWER SPEECH: BIG DATA, OPEN DATA?
Big data and open data have become ubiquitous keywords, yet the meaning and the impact has remained often confusing to the professionals and the public alike. The keynote sets to demystify the concepts and provides examples how understanding big and open data opens up new opportunities for business and policymaking as well.
Kat Borlongan, CEO, Five By Five / Director, Open Data Institute
11.40 - 13.00 SESSION 2: TACKLING THE IMPACT OF NEW BUSINESS MODELS & BIG DATA ON CULTURE
Big data analytics and new business models create opportunities and risks for the development of service providers, which were unimaginable before. Which practices and realities should such service providers focus on and how to accommodate increasing concerns related to privacy and personal data protection?
This panel will try to tackle some of the most puzzling questions on the impacts of new business models and big data analytics to culture.
- What considerations should be taken more broadly when conducting big data analysis in the audiovisual sector?
- Should companies take into account aspects other than the primary purpose of the big data analysis, e.g. cultural and social aspects?
- Will different data protection regimes in Europe and US lead us to the result where VOD platforms offer us "personal" content, which is put together differently in the EU and the US due to different privacy laws?
- What do audience measurement, behavioural analysis and big data have in common?
- Should VOD platforms share their information on big data analysis with film funds to provide them with resources to make decisions reasoned on data analytics?
Confirmed speakers include: Alessandro Mantelero, Associate Professor at Polytechnic University of Turin; Guillaume Klossa, Director in Charge of Digital and Public Affairs, Communication and Big Data at European Broadcasting Union; Jennifer Bernal, Policy Manager at Google; Janneke Sloetjes, Netflix International Moderated by David Rowan, Editor of WIRED UK
13.00 - 14.10 LUNCH
14.10 - 14.30 POWER SPEECH: PRESENTATION OF EFADS POSITION PAPER
EFADS presents its vision for the upcoming decade on the development of European film industries and public sector support until 2030.
Edith Sepp, Board member of EFADS, Head of the Estonian Film Institute
14.30-15:00 POWER SPEECH: STATUS OF EUROPEAN FILM IN STATISTICS
Statistics and facts on film investments, reach, return etc., including on VODs and VSP-s
Gilles Fontaine, Head of Market Information, European Audiovisual Observatory
15.00 - 16.00 SESSION 3: THE FUTURE OF EUROPEAN CONTENT POLICY
In the framework of the upcoming MEDIA2020 proposal, it is time to look back and to look forward. What are the opportunities and challenges for effective European content and film policy? To regulate, not to regulate or what to regulate where formats, channels, formats and audiences are blurring. The session will gather leaders from industry regulators, policymakers and organizations to debate where Europe's audiovisual content policy should be heading.
Confirmed speakers include: Charlotte Lund Thomsen, Legal Counsel, FIAPF; Peter Dinges, Chairman, EFADS; Stan McCoy, Managing Director, MPAA Moderated by Michael Gubbins, Partner at Sampomedia
16.00 - 16.30 KEYNOTE: THE STATE OF THE EUROPEAN CONTENT AND TECHNOLOGY DIGITAL SECTOR
Jeremy Darroch, CEO of SKY Group
16.30 - 16.45 DAY 1 WRAP-UP
Indrek Ibrus, Head of Tallinn University Centre of Excellence in Media Innovation and Digital Culture (MEDIT)
19.00-… DINNER AT THE ESTONIAN HISTORY MUSEUM, MAARJAMÄE CASTLE
Day 2: Tuesday, 28 November
10.00 - 10.30 MORNING COFFEE AND DELEGATE ARRIVAL
10.30 - 10.45 ESTONIAN ANIMATION STUDIO NUKUFILM SHOWCASE
Historical showcase demonstrating the innovation by the Estonian puppet animation studio Nukufilm which pioneered stereoscopic 3d animation already in 1970s.
10.45 - 11.05 KEYNOTE: EXPANDING VISIONS & STORYTELLING BOUNDARIES
The impact of technology has expanded the narrative and format structure of films from the art of the silver screen to multiple platforms, interactive experiences and bold experiments.
The keynote frames the discussion of the day to how cinema has transformed into a contemporary multi-faceted experience that plays with formats, technologies and narratives to deliver novel experiences to the audiences.
Monika Bielskyte, Founder at Allfutureeverything; Creative and Strategy advisor at Kenzo Digital Media; Board of Advisors at Red Pill VR
11.05 - 12.15 SESSION 4: TRADITION VS INNOVATION: EXPLORING NEW STORYTELLING VISIONS & FORMATS
The panel focuses on the intersection of film as traditional storytelling based industry versus emerging storytelling platforms such as VR, AR and mixed reality and media arts, exploring what are the potential touchpoints and differences in these formats. Will new technologies save the issues facing contemporary film industry and bring the long-awaited revolution in new content? Are there overlaps or special characteristics between the formats? How do we overcome storytelling challenges and opportunities of new mediums? What are the new innovations in technology and formats for the upcoming future?
Confirmed speakers include: Kay Meseberg, Head of VR/360 at ARTE and Wolf Bosse, Director of Innovation at ARRI; Ben Johnson, CEO of Gruvi Moderated by Domenico La Porta, Director, RO Institute
12.15 - 13.25 LUNCH
13.25 - 14.45 SESSION 5: WHAT DOES EUROPE NEED TO BECOME AN AUDIOVISUAL UNICORN?
What does Europe need to do when we have talent, content and industry but revenues tilt towards American films? What do we have and what are we missing? This is a panel where IP content creators, startups, tech and policymaking leaders map out the do's and don'ts.
Confirmed speakers include: Guido Van Nispen, Advisor to the Dutch government on media & innovation at Council for Culture; Ville Vilen, Director of Creative Content at YLE; Marc Goldberg, CEO of Maslow Capital Partners; Jörgen Gren, Member of the cabinet of European Commission Vice-President Ansip Moderated by Sten-Kristian Saluveer, Storytek Creative Hub
14.45 - 15.30 CLOSING FIRESIDE: LOOKING EUROPE INSIDE OUT
Lord David Puttnam, Producer, Chair of Atticus Education
Moderated by Andreas Wiseman, Deputy Editor, Screen International
15.30 - 16.00 CONFERENCE WRAP-UP
Indrek Ibrus, Head of MEDIT, Tallinn University
THE EVENT IS SUPPORTED BY